Trove, a clothing subscription service, hired me to design a logo for their company. The owner envisioned a logo that embodied their values of self-care, self-expression, and joy. I researched competing industries and expanded on client-provided mood boards before beginning the design process.

The typography was illustrated to be sleek and modern while incorporating a dynamic sense of movement in line with the personality of Trove. For example, the finer details, such as the open counter of the ‘o,’ is meant to suggest self-expression.