For this project, I worked with my client to design two cohesive yet distinct labels for their healthy alternative BBQ sauce. The challenge was crafting a visual identity that balanced my client’s preference for a rustic aesthetic while ensuring the product stood out against competitors and communicated its wholesome ingredients.

Through collaboration, we explored various design directions before deciding on a pattern and color scheme shift to differentiate the flavors while maintaining a strong brand connection. Each label was carefully designed to adhere to FDA guidelines, ensuring both aesthetic appeal and regulatory compliance. The final result is a set of labels that feel authentic to the brand while effectively distinguishing each flavor.